The situation
An experienced Toronto immigration practice handling Express Entry, sponsorship, permits, inadmissibility and humanitarian applications. Its website had a few catch-all pages that tried to rank for everything, so Google ranked it for almost nothing.
What we did
Instead of writing more blog posts, we rebuilt the site around a topical map with four clusters: permanent residence, temporary residence, complex cases, and local relevance. Each cluster got a hub page, dedicated subpages and FAQs, all tightly linked. Then we used Search Console data every month to decide where to push next.
The result
- 3,020 Google clicks in the latest three months, up from 181
- 373,000 impressions, up from 15,400
- Page one average position held while impressions grew 24x
What this means for a Montréal immigration firm
A Montréal topical map needs an extra layer: Quebec programs like the CSQ, CAQ and Arrima alongside federal ones, in French and English. See immigration lawyer SEO in Montréal.
Screenshots
